No LogoNo Logo
Score Modern
What it's about
Naomi Klein, a Canadian journalist, investigates how big brands like Nike, Gap and Starbucks came to sell identities rather than products, filling public spaces with advertising while moving manufacturing to sweatshops in poor countries. She also documents the growing movement of activists fighting back.
Why it's worth reading
It's on the Guardian's list of the best nonfiction of all time and became a bible of the anti-globalization movement.
You'll love it if you liked
The Age of Surveillance Capitalism
Dark Money
Nickel and DimedGood to know
It's from 2000, so its examples are dated, though the arguments still resonate.
By the numbers
- Readers25 out of 100 · counts 42%
- Critics80 out of 100 · counts 34% (its stronger lane)
- Bestseller20 out of 100 · counts 14%
- Buzz0 out of 100 · counts 10%
Critics and Bestseller are two ways to earn a place: a book's stronger one counts more. Buzz rewards recent bestseller weeks and prizes, so older books start at zero. The parts combine into the Must-Read Score, shown on a scale where the best book we found scores 99 and the last book to make the ranking scores 50.
Where it ranks
- #30 of the 44 politics books we rank
- #55 of the 85 self-help and business books we rank
- #742 of the 1,573 modern books we rank
- #1390 of the 2,816 books we rank
Why it made the list
Reads as
Practical
More by Naomi Klein
If you like this, read next
The Big Short: Inside the Doomsday Machine
Age of Ambition: Chasing Fortune, Truth, and Faith in the New China
The Unwinding: An Inner History of the New America
Flash Boys
The Signal and the Noise
David and GoliathExplore the best-of lists
All 36 best-of lists →
Quick answers
Is No Logo worth reading?
Yes. It's on the Guardian's list of the best nonfiction of all time and became a bible of the anti-globalization movement. It ranks #1,390 of the 2,816 books in our ranking, with a Must-Read Score of 69.2 (the best book we found scores 99).
What is No Logo about?
Naomi Klein, a Canadian journalist, investigates how big brands like Nike, Gap and Starbucks came to sell identities rather than products, filling public spaces with advertising while moving manufacturing to sweatshops in poor countries. She also documents the growing movement of activists fighting back.
How long does it take to read No Logo?
About 13 hours (528 pages), or about 4 weeks at 30 minutes a day.
What should I read after No Logo?
If you liked it, try The Age of Surveillance Capitalism by Shoshana Zuboff, Dark Money by Jane Mayer or Nickel and Dimed by Barbara Ehrenreich.